Mindcraft10 by Danish Crafts 

The new generation in Danish design on show in Milan

MINDCRAFT is the name of the highly acclaimed exhibitions that DANISH CRAFTS has presented in Zona Tortona in connection with the Milan Design Week in recent years. The MINDCRAFT concept was launched in Milan in 2008. Later that year, the exhibition won the prize for “Best Contribution to 100% Design” when presented in London. The MINDCRAFT concept portrays the development from Handcraft to Mindcraft – a new conceptual design attitude among Danish craftspeople where storytelling, reflection and critical comments are combined with craft skills and aesthetic qualities.

Participants in Danish Crafts’ exhibition:

ISABEL BERGLUND, Textile Designer
MATHIAS BENGTSSON, Designer
DITTE HAMMERSTRØM, Furniture Designer
KATRINE BORUP, Jewellery Designer
ASTRID KROGH, Textile Designer
STEEN IPSEN, Ceramist
FLINDT & JERICHAU, Furniture designer
MIA LERSSI, Glass Artist
LOUISE HINDSGAVL, Ceramist
MARGRETHE ODGAARD, Textile Designer
SALTO & SIGSGAARD, Designer, Architect
SØREN ULRIK PETERSEN, Designer, Cabinet Maker

INSIGHT 2010

Imaginary Architectures

Spanish designers El Ultimo Grito will exhibit a collection of blown-glass installation pieces called Imaginary Architectures at the Aram Gallery in London later this month.

The Pavilion of Ideas, designed byHeatherwick Studio, beat five other short-listed designs, including plans put forward by the creators of the London Eye – the largest Ferris wheel in the world – to becomes the winner. The pavilion looks like a box with thousands of spines that hover without visible support above a public square.

All the spines, which can swing in the breeze, are tipped with tiny colored light sources which can display a variety of images together.

Inside the pavilion, visitors will see an enormous digital screen showing various contents. The outside area of the pavilion will be an exhibition space and auditorium as well as a cafe and shops surrounded by two strips of grass. The pavilion will be as ecological as possible and the designers are trying to make all the aspects recyclable and carbon-neutral. It is light, without heavy concrete foundations and will “touch the ground softly,” according to the introduction by Heatherwich.

Yves Saint Laurent F/W 2010 Paris(RTW)

Jean Paul Gaultier F/W 2010 Paris(RTW)

Viktor & Rolf F/W 2010 Paris(RTW)

Lanvin F/W 2010 Paris(RTW)